The Creative Process
Great design is about more than choosing pretty colors and unique fonts.
Great design is a process that blends aesthetics with analysis and balances
consumer needs with your business goals. Woodburn Designs employs a business-
savvy, four-step process to make sure that your project perfectly matches
both your market and your message.
Step 1: Analysis
The Analysis Phase of the process includes in-depth consultation between
you and your designer to determine the project’s marketing objectives,
audience, and message, as well as your company’s competitive landscape and
industry best practices. With this knowledge in hand, we can make strategic
recommendations for how best to achieve your goals.
Step 2: Design
The information that we learn about your business in the Analysis Phase
provides us with the roadmap for the Design Phase. This is where the creative
juices really flow. We take our inspiration for design directly from your
business' unique needs and create a series of design concepts for your review,
always keeping usability, best design practices, and ease-of-use in mind.
This phase is also where we make determinations about details such as site
architecture, technical requirements, timelines for development of larger
projects and multi-stage mailing campaigns, and so on.
Step 3: Implementation
With all the critical design decisions made, it's time to roll up our
sleeves and enter the Implementation Phase. It's during this phase that your
web site pages are built, your postcards are developed, your final logo is
polished, and so on.
Step 4: Delivery
The time has come. All the "i"s are dotted and the "t"s are crossed. Colors,
content, and functionality have been checked, rechecked, and checked again.
The final phase, Delivery, is when the project is complete and ready to be
turned over to you and shown off to the world.
